About us

Mirage by Samar is a South Asian lifestyle brand that embodies the personal style and sensibility of its CEO and Designer, Samar Bashir. The collection, known for intricate hand embroideries, color, print and details, includes ready-to-wear, bridal wear, formal evening wear, accessories and jewelry. Art, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Based in California, the company launched in 1990 with a boutique in Artesia’s iconic Little India. The brand’s high quality and classic aesthetic resonated with tastemakers from the very beginning.

The brand has been recognized by the fashion industry as introducing South Asian luxury apparel to mainstream America.  Dressing some of Hollywoods most talented and beautiful people, Mirage by Samar has been worn by celebrities such as Madonna, Halle Berry, Gwen Stefani, Jennifer Anniston and CCH Pounder.  Mirage by Samar has also been worn on the red carpets of the Academy Awards, Oscars and Golden Globe Awards.

Social responsibility is an integral part of the company. In 2012, Samar Bashir launched a fair trade initiative to support the economic empowerment of artisans and their families in Pakistan. Through loans, mentorship and education, the initiative invests in the success and sustainability of artisans and their communities.
We aspire to bring fashionable and discerning women an exceptional product and memorable shopping experience.
We design for those who recognize quality and seek something special and rare; someone who is captivated by the caliber of design and inspired by the soul behind the work.
In a world of fast fashion, we take pride in our craftsmanship and quality. We’re constantly sourcing for the finest fabrics and raw materials to ensure a timeless product experience.
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